We operate in a world where everyone wants your data. Apps, websites, social networks - wherever you look data is being collected, analysed and more often than not, monetised. Data has become the air organisations breathe, to make better business decisions, understand customers better, drive efficiencies and model future trends. And like the air we breathe, quality is vital. Good quality data that an organisation can trust is vital and makes a significant difference to the health of a business.